E-commerce operator. Builder of the systems that run it.

Anything that touches a screen can be automated.

I run an e-commerce brand. AI agents I built create and launch the ads, watch the spend, kill the losers, answer the customers, and write my morning briefing. I used to do all of that by hand.

See what runs Play the worm

What runs without me

Every one of these used to be a tab I had open.

  1. Ad factory

    Writes the copy, renders the image, launches the ad as a paused draft, and ships it once every check passes.

    nightly

  2. Media buyer

    Reads yesterday's spend and results, moves budgets, kills the losers, graduates the winners, and writes down why.

    every morning, 6:00

  3. Kill switch

    Watches every live ad against its cost-per-result target and pauses anything that breaks it before it gets expensive.

    hourly

  4. Customer service

    Answers tickets, tracks packages, handles returns, and escalates the strange ones to a human.

    around the clock

  5. Stock watch

    Counts what is left, projects the day it runs out, and drafts the reorder while there is still time to ship it.

    daily

  6. Morning briefing

    One message with what changed overnight, in the business and in my life, and the two or three things that need my call.

    6:05, every day

  7. Inbox and texts

    Reads email, WhatsApp and iMessage, drafts the replies, and sends the routine ones itself.

    continuous

  8. Fleet watch

    Every agent above reports in. If one goes quiet, this one notices, files the ticket, and tells me only if it matters.

    every 5 minutes

The rule is simple. If a task touches a screen, it gets a system. The system gets a watchdog. I get a summary.

The story, short version

Finance, then hardware, then code, then agents.

Seva Mouler
Chapter 1 of 5

Siberia

Born in Siberia. Emigrated when I was six. Learned early that the rules are different everywhere and that you read them yourself.

Chapter 2 of 5

Bloomberg

First real job. Finance, terminals, numbers all day. Good training for reading a spreadsheet before believing a story.

Chapter 3 of 5

Physical products

Left finance to build things you can hold. Spent ten years learning the whole machine the hard way: ads, video, manufacturing, logistics, disputes.

Chapter 4 of 5

Code

Got tired of waiting on other people to build the systems. Learned software engineering and started building them myself.

Chapter 5 of 5

Agents

Now AI agents do the operating work. I write the systems, watch the watchdogs, and make the calls that are actually mine.

The worm

Snake, the way it was on the phone in your pocket in 2000.

The worm is the agent. The dots are my old to-do list. Arrow keys or WASD on a keyboard, swipe on a phone. Every task you eat is one less tab I have open.

TASKS 0000 BEST 0000
press a key to start

SNAKE

press any arrow

Contact

If you run a brand and are replacing your own work with systems, I want to compare notes.

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